April - May 2009


Category: Could Be a Caxton (Winner)
Agency: kwp! Advertising
Client: RAA Insurance
Copywriter David Ormston
Art Director Dale McGuinness
Creative Director: James Rickard

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Simon Langley

Judge: Simon Langley, Creative Director at BMF

Winners

Winners: David Ormston, Dale McGuinness, James Rickard

Simon Langley, Creative Director at BMF and the judge of the April/May competition, said: "The pick of the bunch this month for me is the RAA long country drives ad. It's hard to get people's attention at the best of times, let alone on a long weekend, but the sheer stopping power and interactivity of this ad meant it was impossible to miss.

Having recently had a new baby, tired eyes and a wandering mind are things I can certainly relate to, so the fact that I was drawn in, could read the headline, and take away a message in my sleep-deprived state, says to me that it's simple enough to have the same effect on someone turning the pages in a newspaper on a lazy day off.

Well done for a simple idea and great use of the media."



The June/July Could Be a Caxton competition is now open for entries. It’s free to enter and anyone can submit nominations. The copywriter and art director responsible for the newspaper campaign judged best of the year’s Could Be a Caxton bi-monthly winning ads, will score an all expenses-paid trip to the 2009 Caxton Awards.

For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au.

Please contact Sarah Morgan at The Newspaper Works on +61 2 9696 6300 or email sarahmorgan@thenewspaperworks.com.au for further information.